The framed print comes with its frame. The print is already fitted when it arrives, with a hook on the back. That is why it works as a gift: there is nothing to measure, no drive to a framer and no finding out three weeks later what framing costs. It comes in five sizes, 30x40 cm, A3, 40x50 cm, A2 and 50x70 cm, in black, white, natural or brown.
How the framed print is made: no mount, perspex
First, there is no mount. The paper is the same size as the frame's opening, so the picture fills it edge to edge with no card border around it. Whatever white space the artwork itself carries is the white space you will see, which is why the line drawing and the blueprint look so composed framed and why a photograph cropped tight to the airframe can feel a little penned in. Check the preview with that in mind.
Second, the glazing is perspex rather than glass. That is a deliberate trade. It survives a courier, it will not shatter over a hallway floor, and it weighs a fraction of what glass would on an A2. It also scratches more easily than glass, so clean it with a soft cloth and nothing abrasive.
Which frame colour to choose
Black is the safe choice. It disappears against almost any wall and it flatters a high-contrast photograph or a blueprint, because the frame and the darkest part of the picture agree with each other.
Natural wood is warmer and it earns its place with the vintage travel poster style and with the watercolour, where a black surround can read as heavy. In a room with wooden floors or furniture it stops the piece looking like an office print.
White and brown are the other two. White keeps a pale wall light, and brown sits between black and natural.
Framed print sizes
There are five: 30x40 cm, A3, 40x50 cm, A2 and 50x70 cm. The framed print uses a lighter paper than the 250 gsm archival stock of the unframed poster. If you want the picture larger than 50x70 cm, the unframed poster runs to 70x100 cm, or a canvas goes to 60x80 cm and needs no frame.
Everything else that takes a picture is on on the wall.
Order a framed print
Frame your own photo as it is, then pick a frame colour and a size. If a restyle would suit the room better, frame an art-style version after a free watermarked preview. The photo needs to be one you took or have permission to use, and the price beside each size is the price you pay.